Why 90% of Crypto Users Drop Off (And 5 Ways to Fix It With Onchain Analytics)

Most crypto apps lose 90%+ of users within their first week. The harsh reality? Teams struggle to understand why users disappear between wallet connection and first transaction. Traditional analytics tools like Google Analytics capture website visits but miss the critical onchain moments where users actually drop off. When someone abandons a transaction due to gas fees or wallet connectivity issues, you're left blind to their experience. Web3 user journeys involve unique friction points that don't exist in Web2: wallet connections, gas fee confusion, and multi-chain interactions. These require specialized tracking that connects both offchain website activity and onchain transaction data. This guide covers the key challenges in measuring Web3 drop-off analysis, essential tools for tracking user behavior, and actionable strategies to improve Web3 user retention. You'll learn how to identify where users abandon their journey and what you can do to keep them engaged. Where Are My Users Dro